Brighton-based maternity apparel brand to launch this week

When Brighton’s Jessie Daavettila, 30, was pregnant for the first time, it was a challenge to figure out what to wear.

She went to shop for clothes that would fit her, and didn’t find anything she liked.

“I was super unimpressed with it,” she said.

In her basement office, Jessie Daavettila also has an area set up for taking photos of her apparel with her kids.

Many of the maternal options reminded her of clothes marketed toward older women.

She wore a lot of her husband Tim’s clothing when she was pregnant because she didn’t want to spend money on clothes she didn’t like.

“It felt like there was nothing in that space of the aesthetic that I previously had,” she said. “I just wanted something that fit into who we are as Millennials and even Gen-Z.”

Daavettila was years into a career in fashion apparel; she previously worked for large brands like Nike, and is now a freelance apparel contractor.

She has been sewing and designing clothes her entire life. She even designed and sewed her own wedding dress.

So, faced with choices she didn’t like, she created something to fill the niche she thought was empty.

Jessie Daavettila grew up sewing, but for her new brand, RASKANA, she sends her designs to be constructed in California.

Designing as a consumer

Now, Daavettila, who has three children — Jack, 2, Beatrice, 1, and Meredith, who is almost 2 months old — spends her days being a mom upstairs in her home, and an apparel designer in her garage.

She designed the clothes for a new brand she created, RASKANA, which will launch at the end of this week. 

Some of the items she designed include maternity leggings for $98, a thermal baby clothing set for $68 and a maternity tank top for $88.

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