The fact that the majority Americans are unfamiliar with Jeeves (the resourceful butler in P.G. Wodehouse’s farcical tales) was a chance, not a liability. The firm should have shortened the name to Jeeves and adopted the stories as a brand asset. A competitor of MeeVee, however with a reputation that’s not fairly as inevitable. My guess is that Blinkx really needed Blinx, however the name was already taken online.
Unfortunately, utilizing both a K and an X is like carrying a belt and suspenders. A common mistake is to decide on a reputation that doubles as a descriptor, which is able to trigger it to converge with different descriptive names. Actually, a powerful brand name may be “blind”, that means that it gives no clue as to its connection with the product, service, or firm it represents, but still “feels” applicable.