“HSN wasn’t simple to look at,” she defined in the Harvard Business Review. “It was very onerous-sell. The aesthetics have been dated. The products weren’t aspirational and did not appear very relevant. I could see from the numbers that HSN wasn’t rising and was a really distant quantity two to QVC.” Last yr, HSN (as soon as known as the Home Shopping Network, now known simply by its initials) bought $2.5 billion value of merchandise — one steamer, one blender, one treadmill at a time. The 33-12 months-old firm is aware of what sells and, extra importantly, who it’s selling to.
The launch follows the brief-lived tenure of Style Code Live a couple of years ago, which was purely about style and sweetness tips and by no means actually found an viewers. But as a result of it’s simple to take shots at cable home shopping with jokes, it may … Read More