With China’s ascension as an financial superpower, its rising middle class and high net worth people have grown. These strategies have been particularly efficient in China, one of Louis Vuitton’s most crucial markets. The brand had its eye on this market way back to 1992, when it turned the primary international luxury brand to open a bodily retailer in the country. The counterfeiting of products from luxury brands has turn out to be so widespread that e-commerce giants like Amazon and Alibaba have began cracking down.
An LVMH spokeswoman interviewed by New York Magazine said that Louis Vuitton were pressured to take legal action when Plesner didn’t reply to their authentic request to remove the contested image, nor to the next cease-and-desist order. In October 2008, Louis Vuitton declared that the company had dropped its lawsuit however have since reopened it together with a new €205,000 claim as a result … Read More