Consumer Decision Process Towards Louis Vuitton Brand Marketing Essay

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Britney Spears herself was not discovered liable, but a civil court in Paris ordered Sony BMG and MTV Online to stop displaying the video. An anonymous spokesperson for LVMH acknowledged that the video constituted an “assault” on Louis Vuitton’s manufacturers and its luxury image. Louis Vuitton is likely one of the most counterfeited manufacturers in the trend world due to its picture as a standing symbol. Ironically, the signature Monogram Canvas was created to forestall counterfeiting.

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In 2004, Louis Vuitton fakes accounted for 18% of counterfeit equipment seized in the European Union. His debut show was held at the 2018 Paris Men’s Fashion Week and staged in the historic … Read More

Consumer Goods and Retail

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