The time period “bridge line” describes the collaboration between a excessive-end designer and a lower-priced retailer. The designer comes up with a set of items, and they are manufactured extra cheaply by the lower-priced retailer and bought at more inexpensive worth points. For instance, Marc Jacobs worked with Neiman Marcus and designed a few different items for Target. It’s a good way to get items designed by your favourite fashion homes – however remember that the designers have little sway over the manufacturing process, so the standard may not be designer standard. Knowing somewhat extra about how branding works and the place to scope out the most effective deals might help you fill your closet along with your favourite brands on the cheap.