Nike is among the OG brands credited with the rise of sneaker culture. Whatever their preference, all sneakerheads would agree that the swoosh is the most repped and beloved emblem around. Evolving from its status as exercise gear, Nike is now a completely-fledged streetwear label. Nike has collaborated with the likes of Off-White and Patta to deliver us a number of the greatest street style pieces to date. With no signal of slowing down, it appears like Nike shall be just doing it for years to come.
It’s the favourite of celebrities like Christina Hendricks and Elisabeth Moss for its sturdy and stylish handbags and wallets, among others. Levi’s remains to be going strong despite challenges from upstart fashion labels. Levi’s company registers annual revenues of around $5 billion, propped up primarily by the popularity of its ‘shrink-to-fit’ 501s.