For occasion, Parisian luxury manufacturers typically discuss with “La belle époque” or the post-war Paris. Furthermore, luxury manufacturers must continually reaffirm their exception, what makes them singular and engaging. Creating high quality content material is a way to express the brand’s values, history and codes, but in addition their merchandise’ history and conception.
They are witnesses of a lifestyle, of craftsmanship’s and artistic actions evolutions. They are therefore capable of inform the brand’s expertise and position in these evolutions.
In 1854, Louis Vuitton, a trunk maker, opens his first store in Paris. Besides conquering Empress Eugenie, the 19th century fashionista, Vuitton owes its success to the societal changes of his time. Indeed, the Parisian bourgeoisie, curious of novelties and discoveries, began touring.
According To Brandz’s Annual Report.
Consuming luxury just isn’t only about shopping for merchandise, it’s about collaborating to a state of mind, a cultural experience. Nike, H&M Named … Read More