Hsn And The Power Of The Tv Shopper

The Home Shopping Club

We’ve gained tremendous credibility as a enterprise for the long run—not only a mature business with no growth opportunities and no excitement, which is what HSN was once I arrived. If the turnaround hadn’t labored, I’d have been one other within the long line of CEOs who failed at HSN—and I’d in all probability be remembered because the one who purchased all those fancy office chairs. But greater than five years later our culture is fastened, and I know there’s far more development potential to be unlocked right here. Every day I’m making modifications to try to achieve that.

At the identical time, we labored exhausting to lure new manufacturers and new personalities to promote merchandise. I went to the Consumer Electronics Show, which I’d by no means attended before, and personally worked to get greater-finish manufacturers to promote on HSN. I signed a two-yr deal … Read More