Zara doesn’t stress promoting as part of its branding strategy, differing from Uniqlo; the company as an alternative funnels the dollars that may have gone toward promoting into new retailer openings. Uniqlo’s distribution channels are concentrated in its country of origin; 825 Uniqlo retailer places are in Japan. Uniqlo’s distribution strategy has centered on the timing of its merchandise’ introductions into stores, with new merchandise created as a function not of quantity, however of demand. Uniqlo responds to changing tendencies in Japanese fashion and particularly caters its designs to imitate the minimalistic fashion that is in style in Japan. This affects the enchantment that Uniqlo may have for western distribution channels, and will be the determining cause behind its low variety of store areas within the U.S.

Of all the merchandise that Zara manufactures, 50 p.c come from Spain, and 24 percent of manufacturing is outsourced to low-value producers in … Read More