On the other hand, it is often argued that the blatant theft of new concepts, distinctive designs, and design particulars by bigger companies is what often contributes to the failure of many smaller or impartial design firms. Building brand consciousness and credibility is a key implication of fine public relations.

In the fashion business, mental property isn’t enforced as it’s inside the movie industry and music trade. Robert Glariston, an mental property professional, mentioned in a fashion seminar held in LA[which? For the previous few years, WGSN has been a dominant supply of fashion information and forecasts in encouraging fashion brands worldwide to be impressed by one another. Enticing customers to purchase clothes by establishing new tendencies is, some have argued, a key part of the industry’s success. Intellectual property guidelines that intrude with this means of trend-making would, on this view, be counter-productive.

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