Oh, and he’s not against sending the odd naked model down the runway either. If Shawn Stussy hadn’t surfed his way into the T-shirt business back in 1980, right now’s style landscape could be a very totally different place. After creating a buzz with its graphic tees, Stüssy the brand branched out into surf and skate attire, becoming the first actual streetwear label, laying a foundation for these to return. New York’s Supreme is one of the streetwear OGs and one which revolutionised the scene by throwing the normal provide and demand mannequin out of the window. It’s a move that has seen the skate brand ascend to become some of the revered names in fashion right now, with collaborations with the likes of Rolex and Louis Vuitton.
While Japan does produce amazing high style, as well as imaginative streetwear, not everyone is into those. Some just need primary shirts … Read More